New Training Program Designed to Inspire Exceptional Guest Experiences

Everyone involved in welcoming guests to the Mackay and Isaac regions are set to benefit from the new Mackay Isaac Welcomes You program. Part of a statewide initiative, the program is designed to empower industry to share their pride and passion for their region while warmly welcoming guests.

The Queensland Welcomes You initiative was launched at the 13th annual DestinationQ Forum at Queen’s Wharf.

The initiative provides online training programs, and in-person workshops tailored for each of Queensland’s 13 tourism regions.

Topics in the Mackay Isaac Welcomes You program include hosting visitors, storytelling, accessibility, inclusion, sustainability and local experiences.

Tourism Minister Andrew Powell said, “We want Queensland to be the friendliest and most inclusive destination on the planet as we deliver our 20-year plan for supercharging the tourism industry towards Brisbane 2032 and beyond.

“The Welcomes You program will inspire all front-line workers, including tourism and hospitality staff, tour guides, transport operators and event volunteers to let their pride and passion for their region and Queensland shine through.

“The online and face-to-face workshops will equip everyone in guest services to become passionate hosts who deliver exceptional and inclusive experiences.”

Mackay Isaac Tourism Intrium CEO Jeff Stewart-Harris added, “This is a fantastic program for our region, providing a platform to inspire everyone involved in welcoming guests to become proud hosts and deliver exceptional experiences so that our guests become passionate advocates for our region.

“We encourage any business who plays a role in welcoming and hosting guests across the Mackay and Isaac regions to sign their team up for this free industry training.”

Key benefits of the Mackay Isaac Welcomes You program include:

• Enhanced knowledge of local destinations, leading to richer guest interactions.
• Appreciation of diverse guest needs, fostering inclusive experiences.
• Positive impact on the region by inspiring guests to leave great reviews and plan future visits.
• A certificate of completion to recognise achievement and participation.

To register or learn more visit https://www.mackayisaac.com/corporate/the-mackay-isaac-welcomes-you-program.

The Queensland Welcomes You initiative is proudly funded by the Queensland Government and delivered by the Queensland Regional Tourism Network.

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