Digital Marketing Webinar Series

90% of people use the internet to search for their holiday inspiration and do their planning, but over 60% of them haven't yet committed to the destination so there is huge opportunity to share our Mackay story and influence their decisions
65% of people will put an experience or destination on their bucket list based on the recommendations of their friends and family and 92% of people trust peer reviews over advertising
mobile and social are huge drivers of change in the way people are making their holiday choices and how they're booking their holidays, but unfortunately a lot of tourism businesses are challenged to adapt their marketing practices to keep up with how customers are using technology.

Topic
Webinar 1 – Introduction: Marketing excellence for tourism businesses About this webinar series, how you can use it to improve your business performance and what you will learn The 5 stages of travel and what excellence looks like at each stage What is a digital marketing strategy and how it can grow your business

Webinar 2 – Planning for Growth Set measurable goals  for your business and digital marketing objectives Define your target markets How to use your digital marketing strategy template Get started on your digital action plan

Webinar 3 – How to attract engage convert and delight more customers Develop a channel strategy – where are your target customers? Manage your online reputation to drive sales Understand the value of content marketing and blogging for your business

Webinar 4 – Make your business stand out on Google Understand how search works Optimise your website Optimise your Google My Business listing

Webinar 5 – Better social media use for your business Social media case studies you can relate to Facebook for marketing and customer service - making it work better for you Instagram know how Other social platforms. Do you need them?

Webinar 6 – Email marketing How to set up an email marketing strategy that works What data do you need to collect How to segment your list What systems can you use How can you integrate with your reservation system

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